Wednesday, April 2, 2014

A Better Business Collaboration thru Social Employee Engagement.



At present the impact of social media engagement has gained a new dimension. Whether you are an individual or a business entity it is a fact that you will be having a social presence.  Within a short span of time the social media engagement has earned a commendable growth not just as an information portal and a marketing pitch of an entity, beyond that it has stepped ahead into providing a platform for the common people who are talking and collaborating with each other to share their views by responding the information provided in social media’s, as a result this influences the decision making. This seems to be a healthy situation where the buyers are informed well and are provided with plenty of alternatives before they go for buying decisions.
When we talk about business, it is very clear that social media engagement would be the best way to reach toward the front of anyone’s targeted people reach. Social media engagement is not simply having a socialized profile in major social media’s like Facebook, LinkedIn, Twitter, etc. A company profile should have an updated appropriate content about their products and services, company milestones, most essentially the information provided must be transparent. Here comes the role of employees because nobody else can be the apt source to say best about a company. Employees can find each other, share information regarding new products or services once they stand available to the public and can portray how their company offerings benefit consumers or businesses. This scenario will create a value, where employees are stand together in presenting their business portfolio offerings in social media’s, that drives the interest of potential users and induce them to learn more about the product or service which will be hitting Maximum likes, and Good comment numbers . When social media engagement is done properly by employees, it has the prospective to create loyal customer relationships. Yes, by collaborating their (employees) passion to others, the level of Social Employee Engagement is additionally expected to entice potential sales prospects those who awestruck by what they have read about your product and service.
At iLink systems we have developed an Intranet Framework as Rich Unified communication platform with built in social computing capabilities and external social media integration. iLink's frameworks are a set of prebuilt and tested modules. Leverage iLink’s Social Employee Engagement and Line-Of-Business Workflows framework Which is built on rich Modern UI style for better enterprise content management, department workflow automation, collaboration, social computing, facilitate faster access to data and improve employee engagement.

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